Traditional merchants are facing elimination, replaced by new individuals and platform

According to statistics, 460,000 companies will close in 2020, including factories, trading companies, physical retail, industrial services and other fields.

This phenomenon appears to be caused by the epidemic on the surface. In fact, the real reason is the change of market shape and supply and demand structure. But everything comes and goes. When numerous traditional industries and traditional businessmen are eliminated, the next opportunity to create wealth will also usher in!

In the first 40 years of reform and opening up, the reason why traditional businesses became the first people to become rich was related to the business structure.

In the 1980s and 1990s, the circulation and transactions of commodities needed to go through manufacturers, middlemen, terminal stores, and finally to consumers.

In traditional business forms, traditional merchants can obtain huge profits through the circulation of products.

For example, a pair of shoes, the ex-factory price is 50$, the distributor then wholesales the terminal physical store at the price of 60$, and the physical store can sell it to consumers at a price of 169. The product can make money as long as the circulation merchant.

Traditional merchants are facing elimination, replaced by new individuals and platforms

Even in the era of e-commerce, although the number of middlemen has decreased, the traditional business structure is still continued. Products of upstream manufacturers require to go through platforms and e-commerce sellers to enter the market.

In this process, e-commerce sellers rely on trade spreads and traffic dividends to seize current business opportunities.

However, all of this is being broken with the development and changes of the times, and traditional businessmen will be eliminated and replaced by a current individual economy. More importantly, in this big change, every ordinary person has the opportunity to participate.

Why are the businesses of e-commerce, physical retail, and middlemen becoming more and more difficult and facing numerous bankruptcies now? It is also directly related to changes in business structure.

In the first 40 years of reform and opening up, whether in the traditional retail or e-commerce period, the market transaction structure was actually fragmented, consisting of numerous middlemen and small individuals.

At that time, the consumption power was distributed in different regions and platforms, and more commercial forms and traditional merchant ginseng were needed to be able to circulate products, meet market demand, and generate economic benefits.

After 40 years of market baptism, production capacity has been severely surplus, and the consumer market has gradually become saturated. In the current market environment, companies are no longer competing for production, distribution, and sales capabilities, but for resource integration. Ability.

As a businessman in the current era, in order to survive, he must integrate commodity resources on the upper side, integrate the consumption power on the lower side, and drive the consumer market through the entrepreneurial market.

Because the current market is overcapacity and lack of consumption power, the only way to integrate upstream and downstream resources is to build a platform for consumption + entrepreneurship, so that consumers can make money while increasing their consumption power.

Traditional merchants are facing elimination, replaced by new individuals and platforms

In the consumer market dividend period, making money depends on selling goods. In the entrepreneurial market dividend period, making money depends on benefit sharing, so that more people can make money and spend money.

Under the modern market demand, numerous middlemen and small individuals will be eliminated and replaced by entrepreneurial platforms and current individual economies.

So how to build a platform and how to become a current individual entrepreneur?

First, to build an entrepreneurial platform requires the S2B2C model through the SaaS system to empower current individual entrepreneurs, provide them with product resources, software tools, and profit sharing.

In the S2B2C model, S stands for the platform. The debt integrates upstream supply chain resources with downstream consumers and entrepreneurs. B and C are consumers and sellers, which means that every consumer can become B and C Two roles.

Traditional merchants are facing elimination, replaced by new individuals and platforms

Secondly, in the platform + individual business model, new individual entrepreneurs not only refer to the identity of consumers and sellers, but also include personal IP, amateurs and other forms of entrepreneurship.

Personal IP refers to individuals with a brand effect formed in a field with people as the carrier of content and emotions. They have strong fan appeal and endorsement.

Such people have the ability to produce content and personal brand building, but they need to be attached to the platform if they want to be monetized, and use the platform's supply chain to empower them.

To put it simply, an amateur is a little white. Even if he doesn't understand anything, he can still make money with the empowerment of the platform.

Just like Bao Ma, office workers who want to make extra money and become a side job can rely on the platform to share the platform's products and get a share of profits.

Traditional merchants are facing elimination, replaced by new individuals and platforms

For companies with resources, they can build S2B2C platforms and successfully transform in the changing times of the times. But for new individual entrepreneurs and people who want to do sideline business, how should they choose an entrepreneurial platform?

The choice is greater than the effort. When choosing the supply chain + entrepreneurial platform, pay attention to whether the platform has a routine for paying membership fee deposits, whether there is support from the upstream supply chain and big brands, and whether the rules of entry and exit are locked, withdrawal and settlement, etc. All need to be clear.

Finally, search for keywords on the relevant entrepreneurial platform through a search platform or social media platform, and check whether there is any negative news on the platform.

Under the general trend of sideline and asset-light entrepreneurship, don't believe in the information about getting rich overnight. You can only join by seeing the true reliability of the platform.